“You have to learn the rules of the game. And then you have to play better than anyone else.” – Albert Einstein
So, it’s all about the game. We are gaming since childhood and have learned basic concepts of life with games like Monopoly, Ludo, Snakes and Ladders, Hide and Seek and the list goes on. Now based on same notion, the new Management trend co-relates gamification and HR.
So, how is Gamification helping solve the HR problems?
Gamification in Recruitment
Many Multinational Brands are getting positive results by involving gamified concepts to search for the right talent for the job in question. They are offering games which are more of practice matches to solve real time business problems depending upon their area of work. The aim is to engage them more on the company’s career website, make the candidates do their research before their personal interviews and sorting out the most competitive & competent talent out of the lot. So far the results have been very positive and more & more companies are investing to make their recruitment process gamified.
Employee learning & Career development:
This is the area in which Gamification has shown the most remarkable results. Whether its induction or the safety trainings, gamified training sessions have addressed the significant business issues. And what more, gamified training takes equal or at times less amount of time to achieve the desired output.
Employee Engagement & Performance Appraisals:
The area of employee engagement is the most discussed area of HR management. It troubles the current HR circles the most because the new millennial workforce is the least engaged. They always feel they don’t have platform to showcase their work or vehicle to contribute their ideas. With the help of gamification such issues can be addressed and improve their engagement level. Also, it helps the company attract the best talent in the market.
The market is accepting Gamfication as a significant tool to extract and retain the best out of the talent pool. The Gartner research had forecast in past that by 2015, 50% of the organizations that deal with innovation would gamify their processes. It has gone few step ahead in 2016, as more than 70% of global 2000 organizations have some of their processes have one or more gamified applications. So, Are you in yet?